The Great School Lunch Contest
Powered by Pulses
Official Rules

1. Eligibility: The Great School Lunch Contest Powered by Pulses (hereinafter “Competition”) is open to Teams of two (2) to three (3) Students who (i) are in grades 4-8 or grades 9-12; (ii) attend the same school or (iii) participate in the same after school club or organization. Each Student on a Team must be (i) a legal resident of the 50 United States or the District of Columbia; (ii) have obtained a parent’s or legal guardian’s prior permission if under the age of 18 and (iii) have one team adult advisor, who is (a) a legal resident of the 50 United States or the District of Columbia; and (b) eighteen (18) years or older at the time of entry (“Adult Advisor”). Teams who consist of Students who are under the age of eighteen (18) must get permission from their parents or legal guardians to enter the Competition and each parent or legal guardian shall execute a parental permission form. Each Student is allowed to be on only one Team during the Competition Period. Each school or after school club or organization may have an unlimited number of Teams with the same Adult Advisor. Employees, officers, directors and advisors of the By Kids For Kids Company (“BKFK” or “Administrator”) and American Pulse Association, U.S. Dry Pea & Lentil Council and Bush Brothers and Company (“Sponsor”) and their respective parents, affiliated and subsidiary companies, advertising and promotion agencies, Competition Judges, web masters and web suppliers, and persons engaged in the development of the Competition materials and members of the immediate family (parents, siblings, children [natural, adopted, foster] and spouse, wherever they reside) or household members (whether or not related) of such employees, officers, directors, advisors and Competition Judges are not eligible. By participating, you agree (and if you are a minor in the jurisdiction in which you reside (hereinafter, a “minor”), your parent/legal guardian agrees) to these Official Rules and all the decisions of Administrator and Sponsor, which are final and binding in all respects. In the event you are chosen as a potential winner, you or your parent/legal guardian, if you are under the age of 18, will need to execute a formal acknowledgment and agreement to these rules in order for you to become the official winner. Void where prohibited. The Competition is subject to all applicable federal, provincial, state and local laws, rules and regulations.

2. Competition Period: Competition begins on December 7, 2015 at 12:00 Noon (ET); and ends on March 31, 2016 at 11:59:59pm (ET). The Competition computer is the official timekeeping device for the Competition. Mail-in entries must be postmarked by March 31, 2016

3. How To Participate: No purchase necessary. You may participate in the Competition by going to, and following instructions found at the website (hereinafter the “Website”). Each team will need to complete the entry form found on the Website with all information requested and submit the form online along with the required uploaded files. Each team will be allowed to upload up to five (5) files that include their recipes, nutritional facts and marketing plan. Or a team may print the official entry form from the Website, complete the Entry Form with all information requested, and mail it, along with the supporting documents to: The Great School Lunch Contest, c/o By Kids for Kids Co., 1177 High Ridge Rd., Stamford, CT 06905. All information submitted by entrants is subject to, and will be treated in a manner consistent with, Administrator’s Privacy Policy accessible at

4. The Competition Entry: An entry must fully answer all of the questions in the online or mail-in entry form (hereinafter “entry”) listing the adult advisor, advisor email and phone number and names of all members of the team and school or organization name and address. Teams will also include up to five(5) supporting files with their recipes, nutritional facts and marketing plan as uploads online or attached to mail-in entry. The Entry must have been conceived by the Team and be the sole and original work of the Team. Only one entry per team is allowed.

The entry must:

  1. Include two (2) recipes – one for a meat alternative dish and one for a vegetable side dish that both include one or more pulse crops as listed on the website;
  2. Include a report of the National School Lunch Program meal pattern and nutrition standards met for their team’s grade level
  3. Include a marketing plan to introduce and promote their recipes (this could be a .ppt, .mov, .wmv, .pdf, .doc, .mpg, .mpg4, .jpg, .png)

The entry cannot:

  1. include any written description (or part thereof) which is already protected by patent or copyright unless the patent or copyright is owned by the entrant; or
  2. include any music or video (or part thereof) which is already protected by patent or copyright unless the patent or copyright is owned by the entrant; or
  3. include entry materials, image uploads, or use of the site that are considered inappropriate in any way (as determined by Administrator, in Administrator’s sole opinion).

5. Competition Entry Submission: Your entry must be submitted through the Competition Entry Website which was established in accordance with Rule 3 above, or by completing the official mail-in entry form available for download from the Website and following the instructions to mail the entry along with any supporting files. The media upload can only be accepted in.wav, .jpg, .png, .pdf, .doc, .mov, .bmp, .mpg, .wmv, or .mpg4 formats.

Entries must be received and recorded by the Administrator’s Competition computer by March 31, 2016 11:59:59pm (ET) or postmarked March 31, 2016 if sent by mail. Please click, ‘contact us’ for assistance.

All information submitted by entrants is subject to, and will be treated in a manner consistent with, the BKFK Terms of Service accessible at and the BKFK privacy policy accessible at Entrants must fully complete and submit all non-optional data requested on the online entry form to be eligible. Incomplete entries are void. Each team member who is under the age of 18 must have a parent or legal guardian complete a parental permission form and turn those forms into the adult advisor. Submissions that do not comply with the Submission Requirements, or otherwise with these Official Rules will be void, eliminated and not eligible for consideration.

Entries once submitted become the property of the Sponsors and will neither be acknowledged nor returned.

6. Judging: There will be one (1) round/phase of judging for grade level 4-8 and three (3) rounds/phases of judging for grade level 9-12:

Round/Phase 1: The Judges will judge all Submissions in two (2) grade level categories (a) teams with students in grades 4-8 and (b) teams with students in grades 9-12, based on the following items (the “Judging Criteria”): (i) Creativity and culinary appeal (30%); (ii) Nutritional quality (follows USDA Meal/Nutrition Standards (30%), (iii) Use of required ingredients (30%) and (iv) Creativity of marketing plan (10%). On or around April 8, 2016, the Judges will select the top three (3) team entries in grades 4-8 who will become the winners for that grade level category, provided there are at least three qualified entries in that grade level and the top ten (10) team entries in grades 9-12 who will be determined the semifinalists (“Semifinalists”), provided there are at least ten qualified entries that grade level.

Round/Phase 2: The semifinalists will be required to perform a taste test of their recipe with their peers. Specific instructions, forms, and ingredient vouchers/samples for this phase of the contest will be provided to each semifinalist team and will be given instructions for this phase of the contest. They will need to submit their results of the taste test per the instructions. Judging for this round will be a completed by a judging panel of 5 to 7 Judges appointed by the Sponsor who will review the results of the taste test along with the original entry using the criteria above outlined in round/phase 1. The judges will determine the top three (3) team entries who will become the Finalists in this grade level.

Round/Phase 3: The three team finalists as determined in round/phase 2 of judging will then be asked to present their recipes in person at the Culinary Showcase in July, 2016, in San Antonio, TX. Finalists will need to adhere to the Sponsor/Administrator-specified presentation guidelines (provided prior to or at the event). Finalists will be judged by a popular vote of the attendees at the Showcase and will then be judged again by a panel of judges appointed by the sponsor on Judging Criteria (as defined in above) whose decisions are final on all matters relating to this Contest. Each judge will award 5 points to his/her top individual team entry, 3 points to his/her second place team selection and 1 point to his/her third place team selection. The Team Finalist with the highest cumulative score (combined with the Showcase attendee vote, as indicated above, 20% for popular vote scores and 80% for final judging panel scores) will determine the 1 Grand Prize Team Winner. In the event of a tie in the Grand Prize round of judging, Sponsor will make the final determination of the Grand Prize Winner. In the event of a tie in any round (besides Grand Prize judging), tied entries will be re-judged based solely on creativity and culinary appeal.

7. Prizes and Approximate Retail Values:

Three (3) Team winners in the 4-8 grade level will each receive prizes as follows: 1st place: $1000 to school nutrition program, 2nd place: $500 to school nutrition program, 3rd place: $250 to school nutrition program

Three (3) Team winners in the 9-12 the grade level will each receive prizes as follows: 1st prize: $1000 to school nutrition program, 2nd place: $500 to school nutrition program, 3rd place: $250 to school nutrition program and will become the three (3) Finalist Teams.

Each of the three (3) Finalist Teams in the 9-12 grade level will receive a trip for each member of the team including the Adult Advisor to attend a Powered by Pulses Culinary Course at the Culinary Institute of America San Antonio Campus on July 11, 2016 and the Final Culinary Showcase Event at the School Nutrition Association Expo July 12, 2016. Team members who are at least 16 years old and/or their adult advisor will present their recipes at the Culinary Showcase for Final judging. The Grand Prize team will be awarded a trophy and the runner’s up will each be awarded a plaque recognizing their accomplishment.

The trip consists of a 3-day/2-night trip each team member and one Adult Advisor including: round-trip coach air transportation from the major airport nearest to the Winner’s residence, round-trip transfers between airport and hotel, and standard double-occupancy hotel accommodations with total cost per team not to exceed $5000.

If entrant resides within a one hundred fifty (150) mile radius of a destination city, ground transportation may be provided in lieu of air transportation at Sponsor's sole discretion, and no compensation or substitution will be provided for difference in prize value. Trips must be taken on dates designated by Sponsor or prize will be forfeited in its entirety and, at Sponsor's discretion, awarded to a runner-up. Travel and accommodation restrictions and other restrictions may apply. Team members must travel together on same itinerary for trip and are responsible for obtaining all required travel documentation. All travel arrangements must be made through Administrator on a carrier of Sponsor's choice. Released Parties are not responsible for travel delays or cancellations. Seat locations will be determined by the Administrator. Travel tickets are subject to the terms and conditions specified thereon. If unused, tickets cannot be returned, refunded or exchanged for cash value or substitute tickets.

The three (3) Adult Advisors of the three (3) Finalist Teams will receive the following prizing upon the completion of the final judging: One (1) Advisor of the Grand Prize winning team will receive a check in the amount of $200 and Two (2) Advisors of the Runner’s up teams will each receive a check in the amount of $150.

Each prize is non-transferable and non-assignable, with no cash redemptions or substitutions except at Sponsor’s sole and absolute discretion. Winner’s parents will be required to complete releases in relation to any prize. Sponsor reserves the right to substitute a prize (or portion thereof) with one of comparable or greater value at its sole and absolute discretion.

8. Winner Notification: The Adult Advisor of all potential winning teams will be notified by Administrator, within ten (10) days of the selection of the potential winners, via telephone, email and/or overnight mail and will be required, along with all members of the team, to execute and return an Affidavit of Eligibility, Liability and (where legal) Publicity Release and other documents, as designated by Administrator, by specified date on forms. In the event a team member is under the age of 18, his/her parent/legal guardian will need to execute the Affidavit of Eligibility, Liability and Publicity Release. Non-compliance with the foregoing or such parent/legal guardian's failure to comply with verification process and/or eligibility requirements, return of prize or prize notification as undeliverable, the inability of Administrator to contact a potential winner within a reasonable time period, the applicable potential winning team may be disqualified and, at Administrator discretion and time permitting, awarding of prize and winner status to an alternate entrant.

9. General Conditions: By participating in the Competition, you (and your parents/legal guardian if you are a minor) agree to the Official Rules and the decisions of the Judges and Sponsor, which shall be final and binding in all respects. Winners/finalists will be notified by phone, overnight mail or email.

Entry materials will not be acknowledged or returned. Entrants and any information about the entries or the judging of entries, which are not selected to be one of the top 10 ideas, will not be disclosed to the Sponsor or the public.

Participants (and participant’s parent/legal guardian) hereby: (i) grant to Administrator and Sponsor a non-exclusive, perpetual license to receive, reproduce, distribute, display and otherwise process submitted data, materials and information, and to evaluate same, both in connection with the Competition and outside of the Competition, and (ii) agree (a) that Administrator, and Sponsor their respective parents, subsidiaries and affiliated companies, advertising and promotion agencies, and all of their respective officers, directors, trustees, employees, representatives, advisors and agents (collectively the “Released Parties”) are released, will have no liability whatsoever for, and shall be held harmless by participants (and a participant’s parent/legal guardian) against any liability for any injuries, losses or damages (whether due to negligence or otherwise) of any kind to person(s), including death, or property, or for breach or failure of any representation, warranty or obligation, or for infringement of rights of intellectual property, publicity or privacy, defamation, or portrayal in a false light, resulting in whole or in part, directly or indirectly, from acceptance, possession, misuse or use of any prize or participation in this Competition or any Competition related activities, and (b) except where legally prohibited, winner (and winner’s parent/legal guardian) grant (and agree to confirm that grant in writing) permission to Administrator and Sponsor and those acting under its authority, the right to the use of the winner’s name, picture, likeness, voice, biographical information and statements, and entry (or any part thereof) at any time or times, for advertising, trade, publicity and promotional purposes without additional compensation, in all media now known or hereinafter discovered, worldwide and on the Internet and World Wide Web, without notice, review or approval, and (c) winner (and winner’s parent/legal guardian if winner is a minor) agree that the winner shall appear at any times and at any places deemed reasonably necessary by Administrator or Sponsor to advertise, promote, or otherwise market the winner’s entry (it being understood that any such appearance will be on reasonable notice to the winner, that winner will be excused from such appearance should he/she have a prior commitment which cannot be delayed, and reasonable expenses as determined by Sponsor for any such appearance will be borne by Sponsor).

10. Liability Limitations: Released Parties are not responsible for lost, late, misdirected, incomplete, or non-delivered entries; or for interrupted or unavailable satellite, network, server, Internet Service Provider (ISP), website, telephone or other connections, availability or accessibility, or miscommunications, or failed computer, satellite, telephone or cable transmissions, or lines, or technical failure or jumbled, corrupted, scrambled, delayed, or misdirected transmissions or computer hardware or software malfunctions, failures, or technical errors or difficulties, or other errors of any kind whether human, mechanical, electronic or network or the incorrect or inaccurate capture of entry or other information or the failure to capture, store, or loss of, any such information. Entrants are expected to, and shall, retain copies of all portions of their entries, and shall not rely on Administrator to retain same. Administrator shall not be responsible for lost or corrupted submission materials. Persons who tamper with or abuse any aspect of this Competition, as solely determined by the Administrator, will be disqualified. Use of any automated system to submit Entry Forms is prohibited and will result in disqualification. The Entry Form shall be submitted by the Participant in his/her own name and a proxy cannot be given to this effect, failing which the Participant will be disqualified. Released Parties are not responsible for injury or damage to participants' or to any other person's computer related to or resulting from participating in this Competition or downloading or printing materials of any kind from, or for, this Competition, or use of the Website. Should any portion of the Competition be, in Administrator’s sole opinion, compromised by virus, worms, bugs, non-authorized human intervention, technical failures or other causes which, in the sole opinion of the Administrator, corrupt or impair the administration, security, fairness or proper conduct, or submission of entries, Administrator and Sponsor reserve the right at its sole discretion to suspend, modify or terminate the Competition, and select the winner from entries received prior to action taken or as otherwise deemed fair and appropriate by Administrator or Sponsor. Released Parties are not responsible for any incorrect or inaccurate information, whether caused by site users, tampering, hacking, or by any equipment or programming associated with or utilized in the Competition, and assume no responsibility for any error, interruption, deletion, defect, delay in operation, or transmission, communications line failure, theft or destruction, or unauthorized use to this website. In case of dispute, the authorized Website registrant whose email address and date of birth is used to enter the Competition at the actual time of the submission of an entry will be deemed to be the entrant, and must comply with these Official Rules.


12. Arbitration/Choice Of Law: Except where prohibited, entrants (and entrants parent/legal guardian if entrant is a minor) agree that: (1) any and all disputes, claims, and causes of action arising out of or connected with this Competition, or any prize awarded, or the determination of the winner(s), shall be resolved individually, without resort to any form of class action, and exclusively by arbitration pursuant to the Rules of the American Arbitration Association, then effective, and (2) any and all claims, judgments and awards shall be limited to actual out-of-pocket costs incurred, including costs associated with entering this Competition but in no event attorneys’ fees; and (3) under no circumstances will entrant be permitted to obtain awards for and entrant hereby waives all rights to claim punitive, incidental and consequential damages and any other damages, other than for actual out-of-pocket expenses, and any and all rights to have damages multiplied or otherwise increased. All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, or the rights and obligations of entrant and/or Administrator in connection with the Competition, shall be governed by, and construed in accordance with, the laws of the State of Connecticut, without regard for conflicts of law doctrine, and all proceedings shall take place in the State of Connecticut. If permitted by law, and the Rules of the American Arbitration Association, entrants (and entrant’s parent/legal guardian if entrant is a minor) agree, all proceedings commenced hereunder, the details, transcripts, testimony and all particulars of all such proceedings, and the results of all such proceedings, for example but not limited to findings of fact and/or law, and awards, (all as however characterized), shall be kept and maintained as confidential by all of the parties (and their counsel or representative(s)) to any proceeding, and shall not be disclosed, in whole or in part, directly or indirectly, to any third party.

13. Privacy: The personalized entry information provided is subject to the Privacy Policy at To read that Policy, access the website and then access the ‘Privacy Policy’.

14. Winner List: For the name of winners mail a first class self-addressed stamped envelope to: BKFK, ATTN: Great School Lunch Contest; 1177 High Ridge Rd; Stamford, CT 06905 for receipt by February 28, 2016. Name of winners may also be posted on the website.

15. Administrator: The By Kids For Kids Company, 1177 High Ridge Road, Stamford, CT 06905 USA.

16. Sponsor: American Pulse Association, (USA Dry Pea & Lentil Council) 2780 West Pullman Road Moscow ID 83843 and Bush Brothers and Company 1016 E. Weisgarber Road Knoxville,TN 37909.